Sugary sweet, but sugar can be deadly! Watch out for this cute clown lolita, she seems sweet but hides a spooky secret.
The alleys and rooftops of the city are a safe refuge for the fiends. Vampires walk among us, preying silently on the herd. Unseen predators in the shadows…
Some play things are not to be toyed with. Dangerous dolls, wind-up keys churning, pearls raining down. This dreamy shoot features all three colors of our Tombstone dress in three different wind-up doll outfits!
The city flickers with energy, a pulse that thrums through the busy streets. Vibrant and competitive, it swirls around us…
Summer drains away, dusk grows closer and the sun sinks into the waves. This beachy shoot features our new swimdress with our Doll Hospital print on it.
We constructed a life-sized dollhouse for this Victorian Grunge themed shoot! Gloomth Girls frolic in a strange, doll-parts filled attic.
Halloween season begins in August around here! Our first foray into Halloween themed shoots is this creepy nurse themed series with model Cyberpixie! Visit our haunted hospital, but beware the nurse and her deadly “medicine”…
Maintaining your style during the hot summer months can be tricky! Finding ways to use your existing pieces in ways that won’t overheat you requires some trial and error. We have a whole blog post with tips on surviving summer as a goth, lolita, or any Victorian Grunge variation!
Victorians used cemeteries and graveyards as parks! Families would gather near the graves of deceased family members for picnics and recreation. A far cry from the somber, mournful approach we take to such spaces now. We believe respectfully enjoying beautiful cemeteries (yes, even taking photos there) encourages the care and preservation of these places. Where even after ancestors die off memories of those that went before remain.
Witches are a feminist symbol. Women were once the source of wisdom and healing in communities, you sought out a “wise woman” when ill or concerned, they were also the midwives. The patriarchy used the concept of a witch as a way to remove agency and power from women, taking them from their positions in the community and making them property and only responsible for producing babies. Punishing women who wouldn’t be oppressed with death.
Our upcoming Bat Doll dress modeled by Dolly Momoiro in a fun, spooky-kawaii themed outfit shoot!
Clown themes have consistently haunted our Gloomth shoots since 2016! In this series we explore a Gothic take on the Pierrot clown theme- black and white and sorrowful! Great Halloween outfit inspiration here. ;)
The constant thrum of the city is like a great beast breathing. Swells of people fill the streets, and drain, and refill. Lights flicker and noise ebbs and flows around us. It’s a constant source of inspiration for me. In this street fashion shoot I tried to capture the feel of the city in summer, the heartbeat of it.
Keeping the focus on our “Bad Nurse” dress in this simple shoot with model Autumn! Features our homemade six foot rabbit doll- Pookah also!
We finally attempted our own take on an Alice in Wonderland tea party theme! In our story Alice returns to Wonderland to find an eerie, decaying version of her fairytale home. Spiderwebs cover the table setting and the curtains are rotting. Explore this GIANT photoshoot on our flickr!
Inspired by angelcore style! This soft, dreamy photoshoot features angelic themes and white feather wings.
Showing our “Gothic Crucifix” leggings worn in two different Goth outfits! One style shows them in a formal, lolita inspired ensemble. The other shows them in a casual traditional Gothic outfit.
Further exploring a gothic version of the Joan of Arc archetype. At a time when womens’ rights are under siege we look to strong characters and heroines to inspire. A maiden riding into battle, one among many.
Sickly. The way chronic illness can seep through all parts of your life, the creeping press of exhaustion arriving unexpected. Unwell but existing, unwell but thriving.
A Japanese Street Fashion inspired take on some of our items. Bright contrast and fun colors. Layering prints and see-through items to create a fun, pop-culture filled outfit.
This moody shoot features an array of Gloomth designs on several models, in a lush decaying space. Peeling paint, damask elements, and vintage furniture. This Victorian Grunge shoot explores the shadowy side of our aesthetic.
Exploring the intersection of kawaii and creepy, how things that are terribly sweet can so easily tip towards unsettling and saccharine with simple changes to how they are presented. Toys and hyper color are threaded with an undercurrent of the eerie in this fun shoot with Toronto theremin musician Clara Venice!
Inspired by the film “The Witch”. Exploring the idea of a witch exploring a rustic farm.
Vulnerability is not highly praised in our society, and it is something the world could truly use more of. This sugary sweet soft shoot is an ode to being Soft, of feeling your feelings, of kindess.
Shot inside the incredible “Cabinet of Curiosities” shop in Dundas, Ontario! This series features a real wicker coffin, loads of antique taxidermy, and lots of Victorian Gothic fashion inspiration!
Gothic Bohemian- A mix of Victorian and vintage elements, rich patterns and textures, smoldering light glinting off of gold jewelry. Inspired by the great courtesans of the past.
We revisited a shoot from 2017 with this guerrilla Gloomth shoot! Taking over a laundromat in the most fashionable way possible.
A vintage style circus rolls into town. Populated by strange clowns and performers who disappear at dawn. The sound of the calliope echoes through the town at night for months after the circus departs…
Inspired by the vampire child Claudia from Anne Rice’s “Vampire Chronicles”. Our slightly more grown-up Claudia is still milky pale, unpredictable, and fascinating…
Valentines Day exists at the intersection of vague Catholic origins and tacky velvet-flocked decor, so clearly it’s our favorite! Explore this over the top Valentine themed shoot with a bunch of Gloomth models!
Purple tinged afternoon light, a lazy Sunday spent indulging oneself, a pause. Everyone deserves a break, time to retreat into our own shrines and spaces. To explore our imaginations and uncoil the nervous tendrils of the day. Let it go, and enjoy the holiday season everyone!
The chaos of exploring, of collecting inspiration and experimenting with elements. A messy bedroom floor littered with toys, pillows, and sparkles…
All the colors drain away as autumn passes into winter. Before the snow the bare trees stand sentinel in a tawny and gray landscape. A pool of blood, glistening in the shadows. The flicker of pale magic in a silent woods…
Monstrous elements, sharp fangs and bloodied mouths. Exploring the repel and attract of adding frightening elements to the beautiful. A playful take on monster themes to round out our Halloween shoots for 2018!
An autumn forest transforms into a golden canopy. A maiden wanders below, mourning the loss of a dear friend, all color has drained from her heart…
The intersection of eerie and childlike. How anything “too cute” can veer into unsettling territory. Bunny nurses in the courtyard of a terrifying hospital…
We found a real decommissioned ambulance for this creepy-nurse themed shoot! Blending our antique hospital themed print dress with medical accessories and a nurse hat to create this fun, Halloween-ready outfit!
A splash of candy color on a beautiful sunny day! Retro pin-up vibes mixed with Gloomth’s signature strangeness. This shoot shows another fun way to wear our exclusive print skater dresses!
The ritual for summoning a storm. The way animals sense severe weather approaching. Bruised autumnal clouds gathering over forests of scarlet and gold. Blood shed on the forest floor…
Inspired by 1970s horror films, in particular the “Texas Chainsaw Massacre” this dark shoot is sure to get you excited for Halloween! A chainsaw wielding nurse in a derelict hospital is ready to perform your treatment…
Down cobblestone pathways, plucking herbs for her potions, a witch prepares for the season. This pre-Halloween shoot has a dreamy hedge-witch feel.
A last burst of summery hues before autumn descends. Sugar coated rainbow backdrops and milky dusk light. A final peck on the cheek to our least favorite season before we celebrate the best part of the year!
For many of us here at the ‘Cult we came of age steeped in the heyday of Gothic culture. We were people who were always a little different than those around us, we blossomed in a scene that celebrated the strange, the macabre, and the shadowy. Goth has changed a lot since the 1990s. This shoot is a celebration of finding your People- however odd they may be.
Downtown Toronto. City life can be a hard hustle, of scraping creative passions together into an income. But sometimes the sky clears and the light is perfect and you remember exactly why you work this hard.
Saint Joan of Arc, the Maid of Orleans, summoned by "God" as a teenager to lead the French in a war against the English. The incandescent force embodied by a girl, sword in hand, facing all manner of horror. Walks surely towards her death...
This myth has long been an inspiration to us here at the 'Cult and we're so excited to explore it with our own signature style in this photoshoot!